Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services.
An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. However, the sale of the shoe from the shoemaker to the retailer would be considered a (B2B) transaction.
Advantages:
According to marketingterms "B2C businesses played a large role in the rapid development of the commercial Internet in the late 20th century. Large sums of venture capital flowed to consumers in the form of free online services and discounted shopping, spurring adoption of the new medium." Business to Consumer e-consumer quickly developed as an alternative way for companies to sell more products to a larger market.B2C e-commerce provided not only multiple advantages to a company but also to the consumers. The main advantages for both the business and consumer are that by opening their market up to B2C e-commerce trade they are reducing transactions costs. Businesses usually ship their products to a number of stores to make them visible to the consumer. However, by using B2C commerce they can instead showcase all of their products on the internet which reduces the cost of transaction. B2C also allows their customers to better access information about different [[File:[1]]]product and sellers which broadens the selection available to their customers. Business to consumer ecommerce is valuable to the economy because it creates a more unique way for businesses and consumers to interact.